- Principles for Credit Union Web Design Strategy
January 2001
The Customer Revolution has it right; we just need to change customers to members
- Top Ten Ideavirus Tips
October 2001
The single secret of Internet marketing success is this: ideas that spread, win.
- The US eBanking Report
September 2001
A vast majority of banks in the US have not yet mastered the art of marketing. However, the US eBanking Report from eMarketer finds that with a dominance of the financial product most needed by consumers -- the checking account -- and a growing online presence, banks are perfectly positioned to utilize new technology and catapult other financial service organizations into modernization.
- Bank of America making waves in online banking (Site: Bank Technology News)
May 2003
She’s worried about her kid’s backpack. She’s trying to fix a snack quickly. She’s got a laptop on the kitchen counter where she should be preparing food. She hits the laptop when the microwave is set—three minutes. She logs on. She pays her bills for the month. She’s one of a million looking to squeeze tons of activity into what feels like a nanosecond.
Actually, she’s one of 5.2 million Bank of America on-line customers, one of Internet banking’s biggest success stories.
- Making your web site useful to your members
December 2000
A useful web site begins with strategic planning
- Mission Critical Info on E-mail Lists (Site: Digitrends.net)
June 20, 2001
Before you rent an e-mail list, do your homework. Here are some tips.
- Let Your Customers Decide (Site: Business 2.0)
May 11, 2001
Customers who get to choose their own preferences will be more receptive to email marketing.
- Websites That Waited...And Won (Site: Business 2.0)
April 2001
[Offline companies] didn't want to advertise offerings that overpromised and underdelivered. "It's so difficult to redeem your brand once you have broken the promise," says Scott Kraft, a partner with New York branding agency Sterling Group.
- Never underestimate the power of email (Site: eMarketer)
March 2001
536 billion email messages were sent in the US in 2000
- Harnessing the Killer App: E-mail (Site: Digitrends.net)
February 28, 2001
To effectively build relationships and maintain a dialogue with Web site visitors and customers, marketers need to quickly harness the power of e-mail marketing and make themselves heard.
- It May be a Profile, But it Sure Ain't a Work of Art. It's Not Making Money (Site: Financial Services Marketing)
April 2001
As sophisticated data manipulation in the search for profitable customers becomes harder to justify, financial companies look for quick hits
- Digital Marketing Hits the Mainstream (Site: Business 2.0)
April 2001
Marketing executives of five of the biggest offline companies discuss the impact of the Internet on their strategies.
- E-Mail Marketing Boom through 2003 (Site: Digitrends.net)
June 20, 2001
The e-mail marketing industry is projected to exceed $1 billion by 2003, according to a new report from market analysis firm Aberdeen Group.
- No Web Page, No Worries (Site: Creditunions.com)
April 30, 2001
The infatuation with all things Net and Web isn't at the heart of things at Connecticut State Employees Credit Union, Hartford.
- E-Marketing on a Shoestring (Site: Business 2.0)
April 25, 2001
Marketing columnist Jeffrey Graham offers advice to Web marketers with limited budgets.
- Users Aren't Happy in Captivity (Site: Business 2.0)
April 12, 2001
Marketing columnist Blake Rohrbacher debunks the myth of stickiness.
- Email Basics (Site: HitBox.com)
April 3, 2001
With e-mail marketing being such a hot topic today, it might be useful to outline the basics...
- Ready or Not, Prepare for Open Finance (Site: CUES)
August 2000
Most credit unions, and for that matter most companies, are not truly prepared for the new way of doing business that’s developing on the Internet horizon.
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