Loan Campaigns
   Auto Loan
   Home Equity Line of Credit
   Credit Card
   Debt Consolidation
   Home Improvement
   Quick Loan Approval
   Online Auto Loan
   Refinancing
   Payment Shaver Auto
   Vacation/Seasonal
   Skip-A-Payment
   General Loan

Deposit Campaigns
   Money Market
   Share/Term Certificates (CDs)
   IRAs

Relationship and Service Campaigns
   Online banking
   Checking/Share Draft
   Check/Debit Card
   New Member Recruitment
   Identity Theft

Discussion

Discuss ideas, share thoughts and opinions on marketing to increasing auto, mortgage, home equity lines of credit, and other loan issues with other credit union marketers.

Articles

• (Site: Bank Administration Institute) Blind Faith
  Nov. 2000
  Credit scoring has revolutionized lending, but critics worry institutions are pushing this technology beyond its limits. by John R. Engen
• (Site: CreditUnions.com) Selling Plastic Makes Good Sense
  April 10, 2001
  Wayne Vann has a "tip" for other credit union CEOs confounded about what to do with their ailing credit card portfolios: sell plastic. The CEO of the $179 million-in-assets Navy Army FCU in Corpus Christi, Texas said, "I'd recommend they sell." by Carol Anne Burger